Marketing and Communication Materials
for Touro University Graduate School of Technology.
I was a Multimedia specialist for Touro’s marketing and communications department. My role was designing the graphics for both print and digital. Aside from graphic and web design, I also contributed to creative direction of Touro’s branding strategies.
I’ve updated their communication materials such as social media accounts, presentations, printed advertisements, videos, and assisting the visual update of their website. Aside from being hands on in the design department, I also contributed in conceiving copywriting and various mediums to communicate their brand such as going into video interviews and assisting with their podcast.
Introduction Videos
These are introduction videos I made for Touro University’s open houses. These videos were played during the start of their powerpoint presentations, both in person and online when the pandemic started.
Softwares: Adobe AfterEffects, Adobe Premiere
Professor Interviews
Making videos featuring Touro’s instructors where also my ideas to increase Touro’s communication materials. I figured that for prospective students, having insight on what they will learn and how classes are like would be a helpful resource for their decision.
Softwares: Adobe Premiere, Adobe AfterEffects
Student spotlights
One of the first projects I pitched to the marketing team was called the “Be Featured”, which was a campaign to attract students to be interviewed whether for video, social media posts, or blog interviews. Since this campaign became active at the beginning of the pandemic, the majority of the students where only able to do zoom recorded interviews.
The intro to these videos where also done by me.
Softwares: Adobe Premiere, AfterEffects, Photoshop (video thumbnails)
As part of Touro Universities marketing team, I started to change and update most of Touro’s communication materials, especially their social media accounts. The video interviews and utilizing of their youtube page was an idea I gave to the marketing team. The design of the thumbnails and the youtube page itself are all my fingerprints that Touro’s current marketing team still uses to this day.
To see more of the videos I made you can visit Touro’s Youtube page.
Anything you see that was made 1 year to 3 years ago is made by me.